Events

Brand Launch
Activations
Road Shows

"Ideas that make things happen for your brand…"

Promotional Marketing

''We create targeted promotional marketing strategies that serve clear defined purposes.''

Joister has a team that is widely experienced in marketing brands through promotional activities like contests, coupons, sampling etc. Each type of promotional marketing serves a different purpose. Freebies help consumer sample the products while discount coupons encourage repeat purchase. Therefore, defining the brand's objectives is the key to a successful campaign. Joister creates promotional marketing strategies that are targeted at a relevant consumer group in order to serve the brand's objectives.

Brand Launch

'' We create positive ''First Impressions'' that last forever.''

It is often said that ''the first impression is the last impression.'' A brand launch is the first and the most important step in Brand Building. Everything concerning the launch: the venue, the colours and the guest list should be in sync with the brand's identity.

A good brand launch shouldn't only create hype but it should also generate desire in the consumer's mind to buy the product. And that's what our team excels in.

Activation

'' We create effective on-ground activation campaigns that enhance brand-customer engagement.''

Mass advertising gets great visibility for brands. But when it comes to making the consumer experience the brand, nothing works better than on-ground activations. Brand activation involves creating activities that get the brand closer to the consumer, thereby increasing brand engagement. A good activation plan generally involves high-visibility at low cost!

Road Shows

'' Shows that set your brand on the road to success.''

Road shows are a good medium especially while targeting areas where electronic media penetration is low. Even cities have been witness to some tremendous road shows in the recent past. They provide a great way for brands to directly interact with the customers. And in case of products, there is ample scope for product sampling as well.